Thursday, 20 March 2008

This Day In LWOT History

March 20, 1924

Maggie Butland becomes the first "LWOT girl." Butland's photgraph is chosen from hundreds of submissions for the coveted title and publication on page seven. George Ross chooses the young lady for her "shapely gams which will leave a generation of Canadian boys scrambling to steal their father's copy of this historic issue."

The photo's run brings Butland fame as county fair organizers from coast-to-coast seek out her services as pie judge, horse pull starter and general "pretty lady." Butland appears on page seven again in 1943, this time in a full page ad for war bonds. The ad features Butland with one leg held high as she urges Canadians to "get a leg up on the Krauts."

The position of "LWOT girl" appears in the magazine until 1947 when Veronique Leblanc becomes managing editor and puts an end to the cherished tradition. Her innovative feminist views, which later turn out to be plagiarized from an essay by Benjamin's Disraeli's wife, shape the magazine throughout her entire run as managing editor. In a gender role reversal, Leblanc publishes the first "LWOT boy" and angers then Prime Minister William Lyon Mackenzie King who blasts her in the House of Commons as a "woman of great self-importance with an admirable dedication to fiction and the womanly arts."

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